Once the decision has been made to go ahead with a telemarketing and lead generation campaign, our sales strategy team gets to work by conducting an extensive analysis with each client to map out the exact hunting ground for potential prospects. In this extensive analysis session, we unpack what the ideal client is and in what target markets we will be doing our cold calling. We position ourselves as one of the highly regarded lead generation companies in SA.
Once we have our research and findings we then embark on internal training with our team of consultants who are assigned to the telemarketing campaign.
We conduct training on the actual campaign itself as well as cold calling role-play to ensure we are 100% ready for execution in our efforts to make a success of each and every campaign.
And just like that the lead generation campaign goes live and our consultants are geared up, motivated and amped to start doing the cold calling and booking meetings.
Once the Cold calling has gone live, we monitor the telemarketing success and outcomes in the initial first few days to determine if our scripting and positioning are working and we are seeing results, we use this period to fine-tune everything to know what works and what might need tweaking or changing.
This is where we see our cold calling efforts come to life and we see the reward, once we see meetings start coming we can then deliver them straight to your inbox.
We go that extra mile by scheduling the meetings into your calendars whereas most lead generation companies do not offer this extra added service with their telemarketing services.
As the saying goes, you can not manage what you can not measure, By: Peter Drucker.
We have an extensive reporting tool within our dialler that helps us monitor the telemarketing campaign through analytics and call ratios which help us make informed decisions on any new strategies we need to implement or data we need to assign.
Because cold calling is our game we know exactly what we looking for in our reporting.